![]() While most of her brand’s followers are online in the evenings, she knows that’s hardly the time when people are primed to buy smoothies, though. The Juicery posts non-menu content in the evenings to reach more of its 10k+ followers. I want to get the most eyes on the content and, therefore, post at a time where the most amount of people are online,” she tells us. “If I’m promoting a giveaway, a new location, or something that isn’t menu-specific, I’ll post in the evenings. She reserves the time when most of The Juicery’s followers are on Instagram to post about promotions, news, or other exciting content to share. This is due to the timeliness or recency factor, which simply means that your post occurs close to the time that a user logs on.Įmma Ward, marketing manager for the New England smoothie bar The Juicery, has Instagram scheduling down to a science. Posting at the time when most of your followers are active will give your post a better chance of being seen by more people. Timeliness: When most of your followers are online ![]() And the more engagement your posts get, the more impressions your future posts can get, too, creating a snowball effect. More impressions can lead to more engagement. ![]() And the higher your posts show in your followers’ feeds, the more impressions your brand gains. But it may also be a time when fewer followers are online-if your content is relevant to their daily routine at that moment.īoth timeliness and relevance are factors that the Instagram algorithm uses to determine where your post falls within your followers’ feeds. The best time to post on Instagram is when your audience is most active. What factors determine your best time to post on Instagram? Visually plan your content calendar and make your profile a "must-follow" with Buffer's suite of Instagram scheduling and analytics tools. Schedule your Instagram posts, carousels, stories, and reels with Buffer
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